Michael Richmond
Michael Richmond of the Green Business League. By 2008, Michael Richmond realized more than 90% of the environmental solution was not found just in green cleaning, but in a vast array of ideas that needed to be taught. To Michael Richmond, indoor air quality was the starting point; but energy, water, and waste management was also a concern. Sustainable practices were crucial, Green Supply Chain, and even Green communities demanded the creation of a new role. The Certified Green Consultant was the nexus between the environmental experts and the average, hard-working person. So In 2008, Michael Richmond developed the Green Business League, Inc, and began training Certified Green Consultants in February of 2009. Our goal is to field more than 2500 trained, skillful, and dedicated consultants by the end of 2010. We are on target for that goal. It is in the lives of these people that I feel that I have found that my unofficial calling has found an incredible blessing. I am not the leader of this organization. I am the cheerleader of a great team that will do more good than I ever could in a hundred lifetimes.
From Michael Richmond: My vision has changed a lot over the years. My gift is training, I delight in great information, and I care about people who care about core values. My viewpoint is not radical, and my motives are geared toward what really matters in life. So, Green to me is a calling that found me while I was trending that way anyway.For those who care about backgrounds, I have a Bachelors in Education and a Masters degree in Administration. What I learned in life seemed to make college more a seedbed of ideas rather than a marble pillar of destiny. So, after years of training entrepreneurs, writing marketing information, I sold off my company in search of the next BIG IDEA. Having time on my hands, I continue to do business and marketing consultation until my market research show three immense trends approaching: 1) Global population, 2) Resource management, and 3) a near total lack of environmental leadership.
Governments do not solve problems though they will always try. Neither does the multiplication of environmental seminars amount to much more than global hand wringing. What I saw was a few who knew volumes about environmentalism and a vast majority who knew a very little about the subject. Change at the grassroots level was the best answer to a problem common to us all. This, I knew, was the next calling for someone to answer, and so began the next phase of my life.We started the Green Clean Institute in early 2004, and kicked it into gear in 2005. Since then, we have trained more than 2500 janitorial/maintenance/management firms and people in “Green Practices.” Green Practices, I eventually discovered was missing link in the environmental puzzle. Green products and Green buildings were helpful, but to change the world, you must change people and their practices.
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